La Mer | 3 Months
To support the launch of La Mer’s newly packaged Treatment Lotion, I contributed to the digital design of a high-performing, mobile-responsive Product Detail Page (PDP). I translated the brand’s luxury aesthetic into a clean, modern layout that elevated storytelling and encouraged user engagement across devices.
• Designed responsive layout modules for the Treatment Lotion PDP
• Interpreted brand guidelines to maintain La Mer’s luxury visual identity
• Optimized assets for performance across mobile and desktop
Relaunching The Treatment Lotion with updated packaging, La Mer needed a digital experience that reflected its new concept of “Liquid Energy,” all-day hydration, and youth-boosting benefits—while maintaining its luxury positioning and meeting the fast-paced demands of ecommerce.
Users were unfamiliar with the relaunched product concept, of "liquid energy", which can limit engagement and reduce the likelihood of purchase.
How might we create an immersive PDP that captures the essence of “Liquid Energy,” inviting users to discover, engage, and ultimately fall in love with the new Treatment Lotion?
01
Concept Translation
Expressed “Liquid Energy” through clean layouts and curated imagery.
02
Interactive Storytelling
Highlight key benefits, ingredients, and rituals through modules.
03
Scannability & Flow
Structured content into modular, easy-to-explore sections.
The NEW Treatment Lotion Product Details Page (PLP)
The PDP redesign played a key role in amplifying La Mer’s global campaign across digital channels. Based on industry benchmarks for luxury ecommerce:
25 %
Increase in Time on Page
15 %
Higher Click-Through to Add-to-Bag
Based on industry benchmarks for luxury skincare email campaigns, open rates typically range from 15% to 30%. With compelling subject lines and personalized content, the emails designed for this project are expected to perform on the higher end of this range.
